People are all about the word ‘natural,’ nowadays. The rash decisions that people make in choosing things that are ‘natural’ without thinking is concerning. A study reveals that being all gaga about everything associated with the ‘word’ natural can draw problems.

People always reach out for ‘natural’ products because of an innate instinct. Things labelled ‘natural’ can grab their trust and attention. A study revealed why people prefer things labelled ‘natural’ so much. The study showed that ‘natural’ word biases can immensely influence the daily decisions and choices of people. From medicine to cosmetic products, the word ‘natural’ can add a persuasive appeal to products. People will tend to pick ‘natural’ products even though they are least aware of the benefits of a product.

People perceive natural and green diets to be healthy. People also perceive things labelled as ‘natural’ safe and trustworthy for this reason.

The Everything ‘Natural’ Bias

The research revealed that a person’s behaviour and choices are influenced by non-natural and natural product options. They can end up making high-risk and low-risk decisions. The participants of the study picked performance-enhancing drinks based on the given labels, natural and non-natural chocolate. The ‘natural’ drinks were labelled with a caution that it can upset the stomach. Still, people picked the ‘natural’ chocolate and reported it was a lot better than the other option.

Low-risk decisions associated with the ‘natural’ bias are still fine. But riskier decisions that can make people risk their lives included medicines. The participants of the study were asked to pick between synthetic and natural drugs for finger prick testing. Most of the participants picked the ‘natural’ drug even if that looked risker than the synthetic one.

Findings Of Study

The study highlighted the power of the word ‘natural.’ Even if a product is not good for a person, they will end up buying it just because it is labelled ‘natural.’ People will shop for products that are ‘natural’ labelled without a second thought. From shopping for a chocolate or a drug, the research revealed that people find products labelled ‘natural’ safe, effective, and of high quality.

The researchers found it difficult to study why people have such a strong preference for ‘natural’ labelled products. People can make hasty shopping decisions without going through the efficiency or benefits of the product. This habit can be extremely disturbing and make people shop even for medicines, a high-risk decision.

People trust everything ‘natural’ extremely deeply, the study revealed. Trustworthiness with the word ‘natural’ it seems is ingrained in their psyche. They can overlook the logic and efficiency of a decision when they see the word ‘natural’ on anything. The product might not even look up to their expectations but the word ‘natural’ on them can be convincing enough. People need to understand that products labelled ‘natural’ are not always trustworthy. The quality of the product should be analyzed rather than the label. Rather than trusting the effectiveness of labels, they should look at benefits and customer testimonials.