Soft launch and hard launch are popular Gen Z terms to announce their romantic partner. Social media certainly has a huge role to play in the lives of Gen Z and how they share about their relationship on social media. They share everything in a very thoughtful and curated manner. Revealing the face of their partner for the first time on social media means a big deal to them. The timeline of the way they make their relationship public transitions from soft launches to hard launches in a matter of time.

Soft launches on social media do not include the face of the romantic partner. Hard launches on social media are the real reveal because they go out as candids and full face selfies.

Soft launches are more like snapshots that show the partner subtly without revealing the partner’s face. A soft launch is enough to pique the curiosity of their followers on social media but in a private way. The sense of mystery soft launches bring to the table happens a lot before the Gen Z’s want to make their relationship public on social media with a hard launch.

A hard launch reveals the full identity of the romantic partner on social media. Hard launches feature the face of the partner prominently. You can even tag your partner in this hard launch post. But how to know what’s the essential thing to do, a soft launch or a hard launch?

A dating app CEO reveals how soft launches can allow couples to stay low-key. They only decide to make a hard launch, i.e., public declaration of their relationship later on.

Soft Launch: When Is the Right Time for It

A soft launch allows Gen Z couples to keep the partner a mystery. This adds a sense of playfulness and teasing in the mysterious glimpses posted by them on social media.

Gen Z couples prefer soft launches during the early phases of their relationship. The partners understand that there is a sense of commitment in the relationship but also uncertainty about the future of the relationship. Soft launches help Gen Z couples to give recognition to their relationships without any pressure.

When the couple decides to keep the relationship private but also want to acknowledge their relationship, they share snippets of their happy moments through soft launch.

Public declaration of a relationship with hard launch can exert external pressure as well as judgement from friends and family sometimes. Soft launches can allow Gen Z couples to maintain boundaries in such cases.

Hard Launch: When is The Right Time for It

Gen Z couples can make their relationship go completely public with hard launches. Hard launch includes the face of the partner. A hard launch about the relationship shows the partners have confidence in their relationship and do not mind going all out for each other in public. Soft launches definitely elicits a sensitive vibe but hard launches make things fun while solidifying their relationship.