The Well Known Fast-Food brand KFC, which is famous for its fried chicken, announced to launch its fashion line. The collection will be designed in a red and white striped pattern which is based on its KFC bucket model. The fashion line will include T-shirts, sweatshirts, hoodies, and accessories like hats, socks, bumbags, and slides with KFC designs.
Earlier in 2022, the brand had introduced its collection in the UK. Again the brand is all set to make its debut in Australia. The brand will benefit the mental health of Australian youth from its merchandise sales. The business will be benefitted from the collaboration of the KFC youth foundation & its charity partners, ReachOut Australia, the Black Dog Institute, and Whitelion.
The main objective of launching a fashion line is to diversify the brand beyond its classic fast-food offerings. The company is also focusing on showcasing its collection on the runway ahead of Sydney Fashion Week, the chief marketing officer of KFC said in a statement.
In 2022, KFC launched a 47-piece fashion collection in collaboration with lifestyle brand Hype. It was launched on August 4, 2022. The collection included hoodies, racer jackets, fashion apparel and accessories, sliders, and bucket hats. There were also a collection of bags including the KFC bucket bag and KFC drinks bag, uniquely designed to diversify the brand collection. The collaborated collection will be available on Hype’s website and selected retailers worldwide.
Originally, KFC is an American fast-food brand that is popular for fried chicken. This is the world’s second-largest restaurant chain after McDonald’s. The fast-food chain KFC is a subsidiary of Yum! Brands, which also owns popular brands like Pizza Hut and Taco Bell. This was founded in the year 1930 and has completed 93 years of its establishment as a popular fast-food line.
KFC is one of the first American fast-food chains to successfully expand its business globally. The original product of KFC is pressure-fried chicken pieces, seasoned with a special recipe of its founder Harland Sanders. They serve the chicken in their uniquely designed stripe-patterned cardboard buckets. Their clothing collection is also inspired by a striped-patterned look.
The brand was highly criticized by the “People for the Ethical Treatment of Animals” (PETA) for its choice of poultry suppliers worldwide. KFC Canada was far from this controversy as they had already signed an agreement to use “animal-friendly” suppliers.
In 2008, Yum! Stated that it is their responsibility to influence the way animals supplied to them are treated. They assured to take this responsibility seriously and monitoring their suppliers on an ongoing basis. After several controversies globally, the brand is standing strong in terms of its business globally.
Their decision to launch their fashion line is yet to be expanded worldwide. However, they have already started making efforts to make it a great success in the fashion industry. Some of their designs are already making it to the top and paving the way for the brand’s success in the fashion industry.